Architectural concept and artistic devices:
Design of 'Ruslana' store is justly considered one of the most feminine with respect to the premises interior design. The assortment is presented by large sizes women's clothing for contemporary and self-confident fair sex representatives. To convey the women's sensuality, I used glamorous décor and for strength of character I used strict lines in the space design. The store entrance space has a special atmosphere – solemnity, which in more ways contributes to the cheerful mood of women-customers. After all, everyone understands how much pleasure takes the fairer sex from clothes renewal, the anticipation of new things, as well as fitting and shopping itself.
The color scheme is represented by peach and red colors. The first one creates a warm and cozy atmosphere in the room due to its richness and softness, while the second one attracts attention by placing emphasis on the store interior design. The chandelier, sconces and, of course, the brand logo became other 'feminine' elements. As for the main hall, the choice fell on the design which was even a little restrained. It turned out to be strict due to the use of white color, a clear constructive design, diagonal stripes on the ceiling, and halogen luminaries. Here, the store design emphasis is transferred on the product – things of bright shades.
The project author: Rudnenskaya Irina
Design year: 2007
Room space: 110 m2
The list of construction materials: decorative plaster, wallpaper for painting, ceramic granite floor.
